Creative Strategist - Growth Marketing Team

Company: Dept Holding B.V.
Location: Boston
Posted on: February 4, 2025

Job Description:

Creative Strategist - Growth Marketing TeamRoles open in: Boston, Denver, New York, Newburyport, San Diego, Chicago, Salt Lake City, Atlanta, Los AngelesWe are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Boston, MA or Newburyport, MA offices.Please note, that we do not currently offer relocation support of any kind at this time.About YouAs Creative Strategist, you will serve as a leader in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You'll serve as a liaison between Media and Design teams, building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop.The ideal candidate has 2+ years experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC/Social ad creative is strongly preferred. This individual will report directly to DEPT's Creative Strategy Lead.You will need to be quick on your feet, able to adapt to an ever-changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.YOU'LL BE RESPONSIBLE FOR

• Leadership: Leading creative strategy for a large-scale global account; working directly with media and design teams to execute strategic creative tests.
• Planning: Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective.
• Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions.
• Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends.
• Project Management: Prioritizing creative production requests based on urgency and expected impact.
• Client Management: Presenting strong POV to clients on a regular basis to help guide the overall creative strategy.
• Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars.Note: This is not a design role. While a passion for creative is required, this role is ideal for someone who is able to unify the marketing knowledge and creative craft into a formula for growth and success.YOU'LL NEED TO HAVE
  • 2+ years experience working in Creative Strategy or closely related role in the Digital Marketing space w/ creative focus
  • Extensive experience using data to fuel creative testing recommendations
  • A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN) and Mobile (App)
  • Excellent communication skills
  • Strong writing and presentation skillsADDITIONAL THINGS THAT WILL IMPRESS US:
    • Ability to work within a large team with lots of moving pieces
    • Exceptional time management skills
    • Experience managing a small team
    • Ability to be strong/assertive with strategy recommendations
    • Agency experience, and comfortability working in a very fast-paced environment
    • You are a believer in "work/life integration"WHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth. Here is a snapshot of our benefits package:
      • Healthcare, Dental, and Vision coverage
      • PTO
      • Paid Company HolidaysThe anticipated salary range for this position is $74,300 - $105,000. Salary is based on relevant experience and expertise.WE SUPPORT YOU BEING YOU:DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.We are a B Corp-certified company passionate about purpose-driven work.At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.Not sure you meet all qualifications? Apply, and let us decide!#LI-Hybrid
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Keywords: Dept Holding B.V., Manchester , Creative Strategist - Growth Marketing Team, Advertising , Boston, New Hampshire