Senior Growth Marketing Manager

Company: Qsic
Location: Boston
Posted on: January 27, 2025

Job Description:

QSIC is the global intelligent in-store audio platform that uses audio, intelligence and creativity to redefine the value of in-store for retailers and brands. Fresh off our recent Series B and reaching over 100 million in-store shoppers monthly, QSIC helps retailers activate their Retail Media Networks by setting up, running, commercializing and measuring their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. QSIC has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at .Our Purpose: To create value that others can't see.Our Promise: To use audio, intelligence and relentless dedication to transform spaces and deliver results.Our Values:

• Honesty First
• Invent Solutions
• Learn & Laugh Everyday
• One TeamJoin the exciting QSIC journey!This can be more than just a job-it's an opportunity to build something truly impactful from the ground up. As QSIC's first Growth Marketing hire, you'll have the autonomy to shape our growth strategy while working alongside a supportive team of experts who are as passionate about revolutionizing retail media as you are.You'll be the first hire to create and lead growth efforts at QSIC, including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels.Reporting to the Head of Global Marketing, we're looking for a hands-on, data-driven digital and account-based marketing (ABM) expert and growth marketer to help us drive and expand awareness and accelerate our pipeline. You will own critical business metrics, laddering directly to new business revenue goals and help us build our tech stack to scale. You will oversee key channels such as paid search & paid social, email marketing, and our new account-based marketing (ABM) motion in partnership with our sales team. You will have team/agency support across paid advertising, events, content and email. You'll be joining a small but mighty (and growing) marketing team including Sr PMM and Content Marketing rockstars to help you execute your strategy.This role can be fully remote though proximity to Boston or Dallas is strongly preferred.What You'll Do:
• Own QSIC's Growth Marketing Strategy: Develop and execute comprehensive strategies that build brand awareness, generate qualified leads, and optimize conversion rates across digital and offline marketing channels.
• Strategic Alignment: Collaborate closely with sales, product, product marketing and other departments to ensure messaging and campaign KPIs support QSIC's broader strategic objectives.
• Create and Scale ABM Strategy: Partner with Sales and Product to execute targeted, account-based marketing strategies and tactics that deliver personalized experiences, unlock senior leadership engagement, and drive pipeline acceleration.
• Sales Enablement: Work with Sales to identify key accounts, understand their needs, and develop hyper-focused strategies to address them.
• Lead Campaign Management: Oversee overall campaign execution across teams and manage the marketing calendar to ensure strategic objectives and deadlines are met.
• Drive Paid Media Performance: Lead paid media efforts (with agency support), optimizing campaigns across platforms like LinkedIn to drive pipeline growth.
• Content Distribution: Partner with Content Marketing to create and distribute high-impact webinars, events, email campaigns, and SEO-driven resources that engage prospects and grow inbound traffic.
• Measure and Optimize Performance: Define KPIs, build full-funnel dashboards, and report on key metrics to the executive team. Use data to refine strategies and scale what works.
• Marketing Operations: Own the Marketing Tech Stack, manage and optimize our tools (Webflow, Salesforce Marketing Cloud, Google Analytics, and more), and identify solutions to support growth at scale.What You'll Bring:
• 5+ years of marketing experience.
• SaaS experience: You've worked at a B2B startup, preferably with a focus on ABM strategy, ideally at an early/growth stage startup (Seed-Series C).
• B2B and Industry Expertise: Experience in AdTech, Retail Media, Audio, or Retail is a strong plus, along with a passion for QSIC's mission.
• Full-Stack Marketing Skills: Breadth across growth marketing disciplines (paid acquisition, email/lifecycle marketing, SEO, CRO, marketing ops, analytics) with depth in a few key areas.
• Core growth marketing competencies: include marketing ops, analytics, and ABM.
• Channel management experience: Expertise in executing multi-channel campaigns, particularly paid campaigns on LinkedIn.
• Proficiency in full-stack of marketing tools: You know what tools to use and how to use them-or you can figure it out quickly.
• Strategic and scrappy: As an early-stage company, we are still building out our growth engine; you should be excited about the opportunity to get in on the ground floor.
• Experimentation mindset: You are not afraid to fail. You understand the importance of testing and scaling what works.
• High-quality bar: You've developed marketing strategies and tactics that put the customer first while hitting growth goals at the same time.
• Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
• Sense of humor: You either have or can appreciate a ridiculous sense of humor.
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Keywords: Qsic, Manchester , Senior Growth Marketing Manager, Advertising , Boston, New Hampshire