Senior Social Media Manager

Company: Qualys
Location: Boston
Posted on: January 26, 2025

Job Description:

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.Key Responsibilities:Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
• Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
• Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.Content Development & Management:
  • Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
  • Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
  • Experience with live streaming events on LinkedIn
  • Provide thought leadership and guidance for social media best practices and KPIs across the organization.Technical Knowledge & Industry Understanding
    • Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
    • Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
    • Strong understanding of cybersecurity challenges and trends.Community Engagement:
      • Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.Analytics & Reporting:
        • Track and analyze performance metrics, using insights to optimize future campaigns.
        • Prepare regular reports highlighting successes, challenges, and strategic recommendations.Team Leadership & Collaboration:
          • Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
          • Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.Qualifications:
            • Experience:7 years of deep social media experience including several in cybersecurity.
            • Education:Bachelor's degree in marketing, communications, journalism, or a related field.
            • Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
            • Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.Key Responsibilities:Strategy & Planning:
              • Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
              • Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
              • Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
              • Content Development & Management:
              • Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
              • Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
              • Experience with live streaming events on LinkedIn
              • Provide thought leadership and guidance for social media best practices and KPIs across the organization.
              • Technical Knowledge & Industry Understanding
              • Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
              • Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
              • Strong understanding of cybersecurity challenges and trends.
              • Community Engagement:
              • Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
              • Analytics & Reporting:
              • Track and analyze performance metrics, using insights to optimize future campaigns.
              • Prepare regular reports highlighting successes, challenges, and strategic recommendations.Team Leadership & Collaboration:
                • Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
                • Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
                • Qualifications:
                • Experience:7 years of deep social media experience including several in cybersecurity.
                • Education:Bachelor's degree in marketing, communications, journalism, or a related field.
                • Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
                • Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.Skills:
                  • Strong writing, grammar and storytelling abilities.
                  • Proficiency with social media management and analytics tools (e.g., Sprout Social, Google Analytics).
                  • Basic graphic design and video editing skills are a plus.
                  • Detail-oriented approach with ability to multitask and meet deadlines**Application Process**Interested candidates are invited to submit their resume and portfolio for consideration.#LI-Remote***********************Annual Salary Guidelines: $125,000 - $140,00Qualys is an Equal Opportunity Employer, please see our .

Keywords: Qualys, Manchester , Senior Social Media Manager, Advertising , Boston, New Hampshire